Grow with VJ › About Vijayshree Kalani

Vijayshree Kalani. Growth leader, revenue owner, founder.

Vijayshree Kalani is a business and growth leader based in New Delhi with 20+ years across marketing, sales and revenue. She founded Grow with VJ to help growing businesses fix what holds their growth back.

Work with Vijayshree Connect on LinkedIn
20+ yearsFormer Chief Revenue OfficerFractional CMO and CBOMeta Business Summit speaker

Who is Vijayshree Kalani?

Vijayshree Kalani is the founder of Grow with VJ, a growth consultancy in New Delhi. She has 20+ years of experience across marketing, sales and revenue in EdTech, SaaS, ERP, banking and hospitality. She was a founding team member and later Chief Revenue Officer of Cyboard School, Fractional CMO for the enterprise SaaS company Eazy, and was invited by Meta to run two lead generation masterclasses at the Meta Business Summit in 2026.

Vijayshree Kalani at the Meta Business Summit, New Delhi
Her story

From operations floors to the revenue table

Vijayshree started her career in operations and customer leadership, at Bank of America, American Express and Jumeirah Group in Dubai. Running collections, fraud recovery, customer relations and hotel operations taught her how customers really behave, and how much revenue is won or lost after the first sale.

She then built businesses herself. As founder and CEO of Bellas N Bambinos she took a premium learning concept from idea to market. As a founding team member of Cyboard School she built the acquisition and marketing engine from zero, and as Chief Revenue Officer she owned revenue end to end: acquisition, retention, renewals, collections and partnerships.

Alongside, she led marketing for enterprise SaaS as a Fractional CMO. Today, through Grow with VJ, she works directly with founders as a fractional leader and growth consultant.

“Marketing must earn its place at the revenue table.”

Vijayshree on LinkedIn Grow with VJ on LinkedIn

Career

Career timeline

  1. Now

    Founder, Grow with VJ

    Growth consultancy for growing businesses: fractional CMO and CGO leadership, AI search growth, marketing strategy, sales enhancement and contact center solutions.

  2. Now

    Fractional CBO, Webfynd Digital

    Leading growth strategy across marketing and sales for a marketing agency.

  3. Now

    Growth Consultant, Quantum Solutions

    Growth and marketing for a contact center business.

  4. Aug 2023 – Aug 2026

    Chief Revenue Officer, Cyboard School

    Owned revenue across acquisition, retention, renewals, collections and partnerships. Delivered 100% year-on-year acquisition growth, cut customer acquisition cost by more than 60%, introduced AI-driven automation to speed up conversion and expanded into Afghanistan and the GCC.

  5. Oct 2024 – Feb 2026

    Fractional CMO, Eazy

    Built marketing capability from zero for an enterprise SaaS company serving manufacturing, designed go-to-market for major platform launches and aligned marketing to revenue goals.

  6. Feb 2021 – Jul 2023

    Head of Sales and Marketing, Cyboard School

    Founding team member. Built the acquisition and marketing engine from zero and positioned Cyboard as a category leader in India’s online schooling market.

  7. Dec 2018 – Feb 2021

    Founder and CEO, Bellas N Bambinos

    Built a premium experiential learning business from concept to market.

  8. 2006 – 2018

    Jumeirah Group, American Express, Bank of America

    Head of Operations at Jumeirah Group, Dubai. Vice President, Customer Relations at American Express. Operations leadership at Bank of America across collections and fraud recovery.

Expertise

What Vijayshree is known for

Fractional leadership

Senior marketing and growth leadership as a Fractional CMO, CGO or CBO for businesses not yet ready for a full-time executive.

Revenue ownership

Acquisition, conversion, retention, renewals and collections run as one system, with marketing and sales measured on the same pipeline.

Sales enhancement

Sales process, follow-up speed, CRM, playbooks and team enablement that turn more enquiries into customers. How she does it.

AI search growth

SEO, Answer Engine Optimisation and Generative Engine Optimisation so businesses are found on Google and in AI answers. AI Search Growth.

B2B growth

Go-to-market, account focus and pipeline for SaaS, manufacturing, contact center and enterprise businesses. B2B growth.

B2C growth

Demand, lead quality, conversion and retention for EdTech, schools and consumer services. B2C growth.

Tools she works with: Meta Ads Manager, Google Analytics, LinkedIn Campaign Manager, HubSpot, Salesforce, Zoho CRM, Power BI and AI automation.

Speaking and recognition

Invited by Meta to teach lead generation

Meta invited Vijayshree to the Meta Business Summit at Yashobhoomi, New Delhi, on 27 August 2026, where she ran two masterclasses: one on generating leads and converting them, and one on using Meta more effectively. She shared the stage with Meta executives and founders and met India’s Top 40 Small Business Founders.

Her work building an online school with Meta ads was also featured on a Meta billboard at CyberHub, Gurugram.

“I was not there simply to learn how to use Meta. I was there to help businesses use it better.”

Meta Business Summit masterclass slide listing Vijayshree Kalani as a speaker
How she works

What she believes about growth

  • Marketing must earn its place at the revenue table.
  • Sales and marketing are connected functions, not competing departments.
  • A business doesn’t need to be everywhere. It needs to be relevant to the right audience.
  • A low cost per lead means little if those leads never convert.
  • Ideas matter, but implementation matters more.
Questions

About Vijayshree Kalani: frequently asked questions

Who is Vijayshree Kalani?

Vijayshree Kalani is a growth leader based in New Delhi and the founder of Grow with VJ. She has 20+ years of experience across marketing, sales and revenue, and was Chief Revenue Officer of Cyboard School and Fractional CMO for the enterprise SaaS company Eazy.

What does Vijayshree Kalani do?

She helps growing businesses fix sales, lead generation and marketing problems, as a fractional CMO, CGO or CBO and as a growth consultant. Her work covers growth strategy, sales enhancement, AI search growth (SEO, AEO and GEO), marketing strategy and contact center solutions.

Which industries has she worked in?

EdTech and schools, B2B and enterprise SaaS, ERP, manufacturing, contact centers, banking, financial services and hospitality, across both B2B and B2C businesses.

Is Vijayshree Kalani a fractional CMO?

Yes. She has worked as Fractional CMO for Eazy, an enterprise SaaS company, and works as Fractional CBO for Webfynd Digital. Through Grow with VJ she offers fractional CMO and fractional CGO engagements.

Did Vijayshree Kalani speak at the Meta Business Summit?

Yes. Meta invited her to run two masterclasses on lead generation and using Meta effectively at the Meta Business Summit at Yashobhoomi, New Delhi, on 27 August 2026.

Where is she based, and does she work with international clients?

She is based in New Delhi, India, and works with businesses in India and internationally. She has led expansion into Afghanistan and the GCC and worked in Dubai.

How can I work with Vijayshree Kalani?

Apply on growwithvj.com or message on WhatsApp at +91 93193 42410. She speaks to every business first to understand what it needs before recommending an engagement.

Work with Vijayshree

Fractional leadership, growth consultancy, sales or AI search work. Tell us about your business and we will reply within one working day.

Vijayshree Kalani
Founder, Grow with VJ

WhatsApp +91 93193 42410 Email

Tell Vijayshree about your business

Tell us about your business. I will call you first to understand what you need.

Your details are used only to reply to your enquiry. See our privacy notice.

AI Search GrowthMarketing StrategySales EnhancementSales AutomationGrowth ConsultancyFractional CMO and CGOB2B GrowthB2C GrowthContact CenterAbout VijayshreeResources

WhatsAppBook a call