What is a marketing strategy engagement?
It is a 90-day engagement where Vijayshree Kalani audits your marketing, defines your go-to-market approach, fixes how leads reach sales, and guides your team to execute. It replaces disconnected activities such as ads, posts and lead campaigns with one plan tied to revenue. The fee is ₹50,000 per month with a minimum commitment of 3 months.
Activities are not a strategy
Running ads, posting on social media and generating leads are not a marketing strategy. They are activities. If you are investing in marketing but struggling with inconsistent leads, unclear positioning, poor conversions or disconnected teams, it is time to rethink your approach. Grow with VJ brings strategy, structure and accountability to your marketing.
Six parts of one marketing engine
1. Marketing and business audit
Understand what is working, what is wasting money and where your biggest growth opportunities lie.
2. Go-to-market strategy
Define your target audience, positioning, value proposition, competitive differentiation and market entry or expansion strategy.
3. Lead generation strategy
Identify the right channels, campaigns and acquisition opportunities to attract qualified prospects.
4. Sales and conversion alignment
Strengthen the connection between marketing and sales through better lead qualification, follow-ups, funnel design and conversion processes.
5. AI and marketing automation
Find opportunities to use AI, automation and smarter workflows to reduce repetitive work and improve efficiency.
6. Team enablement and execution oversight
Guide your internal team, prioritise activities, review progress and keep marketing initiatives aligned with the strategy.
A strategic partner, not another agency sending reports
You need a partner who understands how marketing connects to sales and revenue. With 20+ years of experience across marketing, sales, revenue management, EdTech and SaaS, Vijayshree Kalani brings a business-first approach to growth.
We focus on the right priorities, practical execution and measurable progress.
Diagnose, activate, scale
Month 1: Diagnose and strategise
Audit your current marketing, identify gaps, sharpen positioning and build your growth roadmap.
Month 2: Activate and align
Guide campaign planning, channel priorities, lead generation and sales enablement.
Month 3: Optimise and scale
Review performance, refine the strategy, strengthen processes and set up the next phase of growth.
Minimum commitment: 3 months. Total engagement of ₹1,50,000 for 90 days, billed monthly.
Book a marketing strategy callIncludes
- Strategic consulting
- Go-to-market planning
- Marketing guidance
- Team enablement
- Implementation oversight
Advertising budgets, third-party tools, creative production and hands-on execution are separate unless specifically agreed.
Marketing strategy: frequently asked questions
What is included in the Marketing Strategy engagement?
A marketing and business audit, go-to-market strategy, lead generation strategy, sales and conversion alignment, AI and marketing automation planning, and team enablement with execution oversight.
How much does the Marketing Strategy engagement cost?
₹50,000 per month with a minimum commitment of 3 months, a total of ₹1,50,000 for 90 days, billed monthly.
What is not included in the fee?
Advertising budgets, third-party tools, creative production and hands-on execution are separate unless specifically agreed.
What happens in the 90 days?
Month 1 is Diagnose and Strategise: audit, positioning and growth roadmap. Month 2 is Activate and Align: campaign planning, channel priorities, lead generation and sales enablement. Month 3 is Optimise and Scale: performance review, strategy refinement and the next phase of growth.
Is this an agency?
No. You work directly with Vijayshree Kalani, who provides strategy, guidance and oversight rather than a delivery team.
What is the difference between marketing activities and a marketing strategy?
Running ads, posting on social media and generating leads are activities. A marketing strategy defines your audience, positioning, value proposition, channels and how marketing connects to sales and revenue, so that activities add up to growth.
Ready to bring structure to your growth?
Let’s stop spending on disconnected marketing activities and start building a system designed to support business growth. Tell us about your business and we will reply within one working day.
Vijayshree Kalani
Founder, Grow with VJ