What does a B2B growth consultant do?
A B2B growth consultant helps a business that sells to other businesses grow revenue in a repeatable way. That means sharpening positioning for a specific buyer, choosing the accounts worth winning, building demand those buyers trust, and making marketing and sales work from one pipeline. Vijayshree Kalani does this as a consultant or as a fractional CMO or CGO.
Most of the decision is made before the first call
B2B buyers research, compare and shortlist on their own: on your website, on LinkedIn, through peers and increasingly through AI assistants. By the time they speak to sales, most already have a favourite. Several people are involved, cycles are long and every stakeholder needs a different reason to say yes.
Long cycles
Deals take weeks or months, so marketing has to stay useful long after the first enquiry.
Buying groups
Users, finance, IT and leadership all weigh in. Content and sales need to answer each of them.
Self-directed research
If your content and AI search presence are weak, you are not on the shortlist at all.
B2B growth, end to end
Positioning and ICP
Who you serve best, the problem you solve for them and why you, written so sales and marketing say the same thing.
Go-to-market
Launch and expansion plans for new products, segments and regions, with clear channels, messages and targets.
Account-based focus
A short list of accounts that truly fit, a named buying group for each and coordinated marketing and sales outreach.
Demand and content
LinkedIn, content and campaigns that help buyers decide before they call, not just form fills.
Sales alignment and pipeline
Shared lead definitions, stage criteria, handoff rules and one pipeline view both teams trust. See Sales Enhancement.
AI search visibility
So your business appears when buyers ask ChatGPT, Gemini or Google AI who to work with. See AI Search Growth.
| Instead of measuring | We measure |
|---|---|
| Form fills and clicks | Qualified meetings with the right accounts |
| Lead volume | Pipeline value and stage conversion |
| Followers and impressions | Win rate and sales cycle length |
Where Vijayshree has done this
- Enterprise SaaS
Fractional CMO, Eazy
Built marketing capability from zero for SaaS serving manufacturing, designed go-to-market for major platform launches and aligned marketing to revenue goals.
- Agency and services
Fractional CBO, Webfynd Digital
Leading growth strategy across marketing and sales.
- Contact center
Growth Consultant, Quantum Solutions
Growth and marketing for a B2B contact center business.
- Manufacturing, AI SaaS and energy
Consulting engagements
Growth, marketing and new line-of-business work for manufacturing, AI SaaS and energy management businesses.
- Enterprise and financial services
American Express, Bank of America, Jumeirah Group
A decade of senior operations and customer leadership inside large enterprises, which is how she understands what enterprise buyers need to see.
Choose the depth of support you need
Fractional CMO or CGO
Ongoing senior leadership for your B2B marketing, or for marketing, sales and revenue together.
Marketing Strategy
A 90-day B2B marketing strategy and roadmap tied to pipeline.
Growth Consultancy
An audit of the full growth system and a roadmap, priced after the audit.
B2B growth: frequently asked questions
What does a B2B growth consultant do?
A B2B growth consultant helps a business that sells to other businesses grow revenue repeatably: sharpening positioning, choosing target accounts, building demand, aligning marketing and sales, and measuring growth through the pipeline rather than lead volume.
How is B2B marketing different from B2C marketing?
B2B sales involve longer cycles, several decision makers and higher deal values, so marketing has to support a buying group over weeks or months. B2C decisions are usually faster and made by one person, so speed, volume and conversion matter more.
Do you work with B2B SaaS companies?
Yes. Vijayshree was Fractional CMO for Eazy, an enterprise SaaS company serving manufacturing, and has consulted for AI SaaS businesses.
What is account-based marketing, and is it right for us?
Account-based marketing focuses marketing and sales on a short list of companies that fit best, rather than chasing large lead volumes. It suits businesses with higher deal values and a clearly definable set of target customers.
Should a B2B company hire a fractional CMO or an agency?
An agency executes campaigns. A fractional CMO owns strategy, priorities and accountability, and directs your team and agencies. Many B2B companies need the leadership first, then the right agency.
Which B2B metrics should we track?
Qualified meetings with target accounts, pipeline value, stage conversion rates, win rate and sales cycle length, reviewed by marketing and sales together.
Vijayshree Kalani
Founder of Grow with VJ. 20+ years across marketing, sales and revenue in EdTech, SaaS, ERP, banking and hospitality. Former Chief Revenue Officer at Cyboard School, Fractional CMO for Eazy, and a Meta Business Summit masterclass speaker.
Let’s look at your B2B pipeline
We start by understanding your market, your buyers and how deals move today. Tell us about your business and we will reply within one working day.
Vijayshree Kalani
Founder, Grow with VJ