What is a Fractional CMO or CGO?
A Fractional CMO (Chief Marketing Officer) or Fractional CGO (Chief Growth Officer) is a senior leader who works with your business part-time instead of joining as a full-time executive. As your Fractional CMO or CGO, Vijayshree Kalani works alongside your leadership team to build strategy, align functions, enable execution and create a clear roadmap for sustainable growth.
Does your business need another full-time executive?
Your business needs experienced leadership to scale, but not necessarily another executive on the payroll. It may not need more people, more campaigns or more tools. It may need stronger leadership and a clearer growth direction.
Fractional CMO or Fractional CGO
Fractional CMO
Marketing leadership that drives business growth. For businesses that need senior marketing expertise to strengthen positioning, build demand and improve marketing performance.
- Marketing strategy and annual planning
- Brand positioning and differentiation
- Go-to-market strategy and customer acquisition
- Digital marketing and demand generation oversight
- Marketing team leadership and agency management
- Marketing budgets, KPIs and performance measurement
- AI-led marketing and automation opportunities
Fractional CGO
Growth leadership beyond marketing. For businesses that need an integrated approach to marketing, sales and revenue growth.
- Business growth strategy and revenue planning
- Go-to-market and market expansion strategy
- Sales and marketing alignment
- Lead generation, pipeline and conversion optimisation
- Revenue operations and sales enablement
- Growth systems, automation and AI adoption
- Team alignment, performance metrics and accountability
| Fractional CMO | Fractional CGO | |
|---|---|---|
| Scope | Marketing | Marketing, sales and revenue |
| Best when | You need stronger positioning, demand and marketing performance. | Marketing, sales and revenue need to work as one growth system. |
Leadership that connects marketing to revenue
20+ years of cross-functional experience
Marketing, sales, revenue management and business strategy under one experienced growth leader.
Business outcomes over vanity metrics
Focus on qualified demand, conversions, revenue and business performance rather than activity for activity's sake.
Strategy meets execution
Work with your teams to translate plans into action, establish priorities and review progress.
Flexible leadership engagement
Access senior-level expertise without committing to a traditional full-time executive structure.
Discover, diagnose, strategise, lead
Discover
Understand your business, growth ambitions and current challenges.
Diagnose
Assess your marketing, sales, team structure, processes and performance.
Strategise
Define the priorities, roadmap, KPIs and operating rhythm.
Lead and optimise
Guide teams, review execution and adapt the strategy as the business evolves.
Scoped after a discovery call, based on
- Your business objectives
- The leadership involvement required
- Your team structure
- Expected deliverables
Choose a Fractional CMO for marketing leadership or a Fractional CGO for broader growth and revenue leadership.
Fractional CMO and CGO: frequently asked questions
What is a Fractional CMO?
A senior marketing leader who works with your business part-time, owning marketing strategy, positioning, demand generation and performance without the cost of a full-time Chief Marketing Officer.
What is a Fractional CGO?
A Fractional CGO, or Chief Growth Officer, is a part-time senior leader who takes an integrated view of marketing, sales and revenue growth, aligning those functions around business goals.
What is the difference between a Fractional CMO and a Fractional CGO?
A Fractional CMO focuses on marketing leadership: strategy, brand positioning, go-to-market, demand generation and marketing performance. A Fractional CGO goes beyond marketing to include sales alignment, pipeline and conversion, revenue operations, growth systems and team accountability.
How much does a Fractional CMO or CGO cost?
It is a custom engagement with pricing on request. The scope is set after a discovery call, based on your business objectives, the leadership involvement required, your team structure and expected deliverables.
How is a Fractional CMO different from a consultant or an agency?
A fractional leader works alongside your leadership team, owns strategy, priorities and accountability, and guides your teams and agencies, rather than only advising or only executing campaigns.
How does the engagement work?
It follows four stages: Discover your business and ambitions, Diagnose marketing, sales, team and performance, Strategise priorities, roadmap, KPIs and operating rhythm, then Lead and Optimise by guiding teams and reviewing execution.
Ready for your next stage of growth?
Let’s identify what your business needs and build the right engagement around it. Tell us about your business and we will reply within one working day.
Vijayshree Kalani
Founder, Grow with VJ