Invited by Meta to teach at the Meta Business Summit

Vijayshree KalaniBusiness Consultant · Sales, Marketing & Growth

Fix what is holding your business back.

I am Vijayshree Kalani, a business consultant with 20+ years of experience. I find out why leads dry up, sales stall, or marketing and sales stop working together, and I give founders a clear plan to fix it. Meta invited me to teach lead generation to business owners.

100%YoY acquisition growth
60%+lower CAC
2X+annualized growth
Vijayshree Kalani, business consultant and founder of Grow with VJ
The billboard featuring Vijayshree KalaniAs seen on a billboard
Vijayshree KalaniFounder, Grow with VJ
Meta masterclass speakerCyberHub billboard
20+years leading growth and revenue
2masterclasses taught at the Meta Business Summit
0 to 1businesses built from the ground up
100+team members led and mentored
Trusted by

Brands I've worked with

From SaaS and manufacturing to schools and enterprise, across fractional, consulting and leadership roles.

Eazy ERP logo
Fractional CMO
B2B SaaS for manufacturing
OfinIT logo
Marketing Consultant
AI SaaS
Pharynx AI logo
Growth Consultant
Enterprise AI SaaS
Cyboard School logo
CRO · Founding team
Online schooling
Vinyl Pipes logo
Growth & Marketing Consultant
Manufacturing
Quantum logo
Growth Consultant
Contact center
Delhi Public School logoDelhi Public SchoolSector 68, Gurugram
Growth Consultant
Physical school
Schneider Electric logo
New LOB Consultant
Energy management
Webfynd Digital logo
Fractional CBO
Marketing agency
Vandanam logo
Marketing Consultant
Puja services
Problems I fix

If any of these sound familiar, we should talk.

I work with founders and leaders whose business is growing slower than it should. I find the real cause first, and only then recommend what to do.

01

Not enough of the right leads

Demand is patchy, you rely on referrals or one channel, or your positioning and offer do not give buyers a clear reason to choose you.

02

Leads that do not convert

Enquiries come in, but few become customers. Follow-up is slow, pitches are inconsistent and the pipeline is hard to see.

03

Marketing and sales do not connect

Leads go cold in the handoff. Marketing blames sales, sales blames the leads, and nobody owns the number.

04

Marketing spend that does not pay back

Campaigns run and money goes out, but the cost of winning a customer keeps rising and results are unclear.

05

A business that depends on you

The founder is still the best salesperson. Processes, roles and reporting do not yet support the growth you want.

Not sure what is wrong?

That is exactly what the discovery call is for. We look at the business end to end and you leave knowing what to fix first.

Apply for a discovery call
Services

Six ways I help you grow.

Fixed-price programmes where the scope is clear, and audit-led engagements where it is not. Every engagement starts with a short call, so I understand what you need before I recommend anything.

How it works

A clear process, in writing.

I take on a small number of clients each month. I speak to every business before we agree anything.

Apply

Tell me about your business, share your website and explain what you need. I review every application.

Qualifying call

I call you to understand your situation and goals, and to tell you honestly which service fits, if any.

Discovery or strategy call

For audit-led work, a paid discovery session and written diagnostic. For fixed-price services, we agree scope and start date.

Work together

We begin, with clear deliverables, a regular review rhythm and written progress. Any discovery fee is adjusted if you hire me within one month.

I was not there simply to learn how to use Meta. I was there to help businesses use it better.
Vijayshree Kalani · Meta Business Summit, Yashobhoomi, Delhi
How I think

Five questions behind every growth decision

A lead is only one part of the equation. These are the questions I taught in my Meta masterclasses, and the ones I ask before you spend another rupee on growth.

The right audience?

Are you reaching the people who actually buy from you?

A compelling offer?

Is your offer strong enough to create demand on its own?

Relevant enquiries?

Are your campaigns producing leads worth calling?

Conversion?

Can your sales team turn those enquiries into customers?

Business outcomes?

Can you connect every rupee you spend to revenue?

A low cost per lead means little if those leads never convert. I focus on customers, not clicks.
Gallery

Growth, in the real world

From the Meta stage to the CyberHub billboard.

Vijayshree Kalani beside the Cyboard School feature on Meta's wall
Meta put our story on the wall.Meta Business Summit
Vijayshree Kalani speaking on the Meta stage
Sharing the stage with Meta.Meta Business Summit
Vijayshree Kalani in a yellow blazer at CyberHub
Growth looks good on you.CyberHub, Gurugram
Vijayshree Kalani in front of her Meta feature on the summit screen
My name on Meta's big screen.Meta Business Summit
Vijayshree Kalani in front of the Meta Small Business Summit screen
Small business. Big stage.Meta Business Summit
Vijayshree Kalani with her billboard behind her
Built behind the scenes. Now on the billboard.CyberHub, Gurugram
Vijayshree Kalani at Meta's wall of small businesses growing with Meta
Learning from, and teaching, small businesses.Meta Business Summit
Vijayshree Kalani on stage with other small business founders
Among India's top small business founders.Meta Business Summit
Vijayshree Kalani beneath her billboard
Years of work. One very tall result.CyberHub, Gurugram

Watch event videos

Proof

Recognised by Meta, trusted with real growth

I was invited to the Meta Business Summit after Meta recognised my work and brand, and featured on a billboard at CyberHub, Gurugram.

At the summit I shared the stage with Meta executives and founders, met India's Top 40 Small Business Founders, and ran two masterclasses on lead generation and on using Meta more effectively.

The ad on the billboard tells a story I lived: building an online school in Gurugram and reaching learners across India with Meta ads. At Cyboard I delivered 100% YoY acquisition growth and cut customer acquisition cost by 60%+.

I did not arrive at that billboard overnight. I arrived there through years of doing the work.

Meta ad featuring Vijayshree Kalani, Chief Revenue Officer, Cyboard SchoolMasterclass slide: Generate Leads/Enquiries and Convert Them
About Vijayshree Kalani

I don't just market businesses. I build growth engines.

20+ years. EdTech, SaaS, ERP, banking and hospitality. One focus: turning business potential into measurable growth.

I have spent two decades on one question: how do you turn a good product or service into a growing business? That has meant finding market opportunities, building positioning, generating demand, acquiring customers, enabling sales teams and creating repeatable revenue systems, often on limited budgets and ambitious targets.

I bring the strategic thinking of a business leader, the execution mindset of a marketer and the accountability of a revenue owner. And I have built businesses first-hand, so I understand both the corporate leadership room and the founder's desk.

  • Marketing must earn its place at the revenue table.
  • Sales and marketing are connected functions, not competing departments.
  • A business doesn't need to be everywhere. It needs to be relevant to the right audience.
  • I value ideas, but I value implementation.
Track record

Where I'm working, and where I've been

Current engagements first.

Fractional CBO

Webfynd Digital

Leading growth strategy across marketing and sales.

Growth Consultant

Quantum Solutions

Growth and marketing for a contact center.

Consultant

Vandanam Sanatan Services

Advising on marketing and customer growth.

Meta Ads ManagerGoogle AnalyticsLinkedIn Campaign ManagerHubSpotSalesforceZoho CRMPower BIAI automation
Questions

Questions people ask Vijayshree

Quick answers about how I work.

What does Grow with VJ do?

Grow with VJ is a business consultancy led by Vijayshree Kalani. It finds and fixes problems in sales, lead generation, marketing and the handoff between marketing and sales, and gives founders a clear plan with priorities.

How does the discovery call work?

For audit-led work such as Growth Consultancy and fractional leadership, it is a paid, one-to-one working session of about two hours with the founders and key team members, followed by a written diagnostic report. The fee is adjusted if you hire Vijayshree within one month. Every business first has a short qualifying call, so the advice starts from the real problem.

How much do your services cost?

AI Search Growth is ₹50,000 a month. Marketing Strategy is ₹50,000 a month with a 3-month minimum. Sales Automation and Enablement is ₹25,000 a month with a 3-month minimum. Contact center agents start at ₹25,000 per agent per month. Growth Consultancy and Fractional CMO or CGO engagements are priced after an audit or discovery call.

Do you run the work or advise?

Vijayshree leads the strategy, guides your people, reviews the work and holds it to account. For AI Search Growth she works hands-on with you. She does not run an agency or a large delivery team, and she brings in specialists when the diagnosis calls for them.

Who is this for?

Founders and leaders of growing businesses with problems in sales, leads, marketing or the handoff between them. Vijayshree has worked across EdTech, SaaS, manufacturing, banking and hospitality, with companies including Eazy, Pharynx AI, OfinIT, Vinyl Pipes, Schneider Electric and Webfynd Digital.

What is a fractional CMO or CBO?

A senior marketing or business leader who works with you part-time, owning strategy and results without the cost of a full-time hire. Vijayshree has served as fractional CMO for Eazy and fractional CBO for Webfynd Digital.

Can you help with calling and lead follow-up?

Yes. When a diagnosis shows leads going cold, I can set up trained callers to qualify and follow up your leads. This is delivered with Quantum Solutions, a contact center, and is available on its own or alongside advisory work, starting at ₹25,000 per agent per month. See contact center solutions.

How do I get started?

Fill in the application below with your business details, your website and why you want to work with Vijayshree. She reviews every application and calls you if it looks like a fit.

Apply for a discovery call

I take on a small number of clients each month. Tell me about your business and why you want to work with me. I review every application and call you if it looks like a fit.

Vijayshree Kalani
Founder, Grow with VJ

Email me WhatsApp +91 93193 42410 LinkedIn

Based in New Delhi, India. Helping businesses across the globe.

Tell me about your business

I reply within one working day. The discovery call is paid, and the fee is adjusted if we work together within a month.

Your details are used only to reply to your application. See our privacy notice.

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